Our Membership team has identified, purchased and implemented a new Customer Relationship Management software to enhance our members’ experience with LMRA, increase our communication efficiency. Historically, LMRA has manually managed membership renewals and member communication. This method of communication was cumbersome and a large undertaking for the Board who held ‘Lick it and Stick It’ mailing parties for renewal notices and newsletters.

Over the years we have continued to evolve with technology, and 2023 is a milestone year where LMRA will focus on electronic communication, payments/donations and renewals for most and maintain mailers for a few.

In May, LMRA implemented Neon CRM, a new online membership platform that will offer several exciting benefits to our organization and our members. Members will now be able to join LMRA, renew their membership, or make donations online and pay by credit card or e-check. In addition, members will have the option of auto-renewing their annual membership. Our current systems store our membership data in one application and our membership email contacts in another application. Through the direction of David McCabe, Neon CRM will concentrate all of our member data in one application, streamlining our membership processing and email communications with members. These changes will make our support functions more efficient and allow us to shift communications with members from snail mail to email.